CoinSwitch launches Creator Labs to support crypto-focused content creators in India

New Delhi: CoinSwitch has launched what it describes as India’s first accelerator programme for crypto content creators, titled Creator Labs. The initiative is designed to address what the company sees as a lack of credible, consumer-first voices in the crypto ecosystem, despite India’s high grassroots adoption of digital assets.

The Bengaluru-based platform said the eight-week programme would offer selected creators a mix of expert-led sessions, peer learning, and real-world content assignments between August and September 2025. The announcement follows industry concerns over the proliferation of misinformation in crypto-related content online, often outpacing reliable educational resources.

“Creator Labs is our commitment to building a responsible crypto creator ecosystem in India. We are starting small but ambitious about where this can go,” said Ashish Singhal, Co-founder of CoinSwitch.

According to the company, the inaugural cohort will learn from professionals with a combined 250 million-plus views and experience in training more than 2,000 aspiring creators across over 50 countries. Participants will also engage in squad-based collaboration, asynchronous creation tasks, and gamified leaderboards designed to build community and creative discipline.

Applications for the programme are open from August  5 to 15, with the first cohort beginning on  August 18. CoinSwitch stated that graduates would receive certification and potential brand collaboration opportunities, with additional incentives for the top-performing creators.