Content commerce platform LehLah gets Rs 12.5 cr funding from Nikhil Kamath’s Gruhas

Mumbai: LehLah, a creator-led content commerce startup, has raised Rs 12.5 crore in its seed funding round, led by Gruhas, a company co-founded by Nikhil Kamath and Abhijeet Pai. 

The funds will be utilised for product development, increasing brand visibility, and expanding the team.

LehLah is a content commerce platform for creators to monetise their influence by sharing affiliate links for curated product recommendations. 

LehLah has partnered with e-commerce platforms like Myntra, Meesho, Flipkart, and Nykaa, as well as D2C brands like Libas and Foxtale.  

Commenting on the funding, Nikhil Kamath said, “Shopping today isn’t just about products - it’s about trust, influence, and community. People don’t want to be sold to; they want recommendations from those they relate to. The future of commerce may belong to platforms that empower individuals to monetize their influence while making discovery and purchasing seamless.”

Ashna Ruia, Founder, LehLah stated, "We are excited to be backed by Gruhas, who share our vision for transforming the creator economy. This support enables us to redefine the intersection of creativity, commerce, and community, with key partners like Nikhil Kamath by our side."