Devarshi Shah takes over as Chief Growth Officer at Only Much Louder

New Delhi: Only Much Louder (OML) has elevated Devarshi Shah to the role of Chief Growth Officer, effective immediately. 

Shah will report to CEO Tusharr Kumar and will be responsible for expanding OML’s agency and integrated brand services across areas including branded content, influencer marketing, and emerging AI-driven marketing offerings.

Shah’s new responsibilities include leading growth across OML’s various services, including Hypothesis by OML, the company’s global influencer marketing platform. The offering, which has delivered over 150 campaigns in more than 22 countries, is designed to simplify how brands collaborate with creators through an insight-driven and data-informed approach.

With Shah taking charge of growth, the focus is on building creative services that align closely with cultural shifts and emerging brand requirements.

Commenting on the appointment, Tusharr Kumar, CEO, OML, said, “We’re not in the business of chasing trends. We’re in the business of starting them. Devarshi brings the kind of sharp instinct, creative ambition, and operational clarity that our future plans need. Whether it’s building culture-first branded content, scaling influencer marketing with Hypothesis, or building our creative solutions offerings, he’s someone who can connect the dots between what audiences love and what brands need. This is not just a role elevation, it’s a move to strengthen our growth journey.”

Reflecting on the new role, Devarshi Shah said, “OML has always believed in showing up differently, louder when needed, but always with intent. I’m elated to take on this role at a time when brands need more than just reach, they need relevance. As we scale Hypothesis, deepen our branded content and strategy work, and build new offerings in the creative space. I look forward to driving OML’s growth in a way that’s bold, thoughtful, and deeply connected to the culture we help shape.”