Dot Media to launch YouTube channels of Indian cricketers

New Delhi: Cricket is not just a sport, it is an emotion in India. While fans watch their favourite players in awe during a match, soon they will get a front-row seat to witness the day-to-day life of their favourite Indian cricketers. 

Dot Media, an influencer management agency, will launch a series of YouTube channels, each a personal window into the day-to-day activities of the Indian cricket stars. 

Think candid moments, training routines, and a glimpse of the person behind the player. Crucially, this isn't just about content; it's a partnership, with Dot Media co-owning each channel, ensuring these stories reach the widest audience.

Sharing the sauce with BuzzInContent.com, Shubham Singhal, CEO, Dot Media, revealed that the agency is planning to start YouTube channels for “certain cricketers.” While it is yet to be decided which cricketer will finally start the YouTube channel, in collaboration with the agency, Singhal walked us through the current stages of this project. 

“We are currently in the nascent stages of developing YouTube channels for select cricketers. Our initial focus involves discussions with potential candidates to gauge their willingness to share their daily lives with viewers,” Singhal said. 

He also mentioned that the agency is acutely aware of the fact that the success of these channels hinges on the cricketer’s personality. “We are very cognizant of which cricketers to choose. If they are not instinctively funny or reactive, the channel would not work, even if the cricketer has a big name,” Singhal told BuzzInContent.com. 

Hence, Dot Media is conducting thorough research and doing the due diligence to identify suitable individuals in the Indian Cricket team. 

The influencer marketing agency is expecting to finalise the cricketers within a month’s time. “Once we have finalised the names, we will engage with YouTube to explore collaborative opportunities and the strategies for launch,” Dot Media’s CEO stated. 

Speaking about the targets, the agency is eyeing to start with a minimum of four YouTube channels of the cricketers this year. 

The move mirrors the trend of global sports icons like Cristiano Ronaldo leveraging the platform. The football star’s presence boasts massive engagement with more than 74 million subscribers. The agency expects to replicate the success with Indian cricketers, who enjoy a fervent fan base in the country.