Farmley fulfills Harshit Arora and his 'Daddu's' wish of enjoying 'Tarbooz Date Bites'

New Delhi: Farmley, the healthy snacking brand, has created a special flavour of the Date Bites at the request of influencer Harshit Arora’s grandfather, popularly referred to as “Daadu”. 

Through their content, Harshit and Daadu have captured the essence of cherished family moments, creating a unique connection with their audience. In a previous collaboration featuring Farmley’s Date Bites, Daadu humorously requested 'Tarbooz' (watermelon) flavoured Date Bites, sparking a conversation that resonated deeply with both the brand and its audience.

Farmley put forth a proposal that if the brand’s comment reached 1000 likes, it would create a special, limited edition watermelon-flavoured Date Bites just for Daadu. 

The milestone was surpassed, with the comment garnering over 2100 likes.

Keeping its promise, Farmley exclusively crafted all-natural watermelon jelly-coated Date Bites—a unique and heartwarming creation inspired by Daadu’s heartfelt wish, embodying Farmley’s commitment to authenticity and quality. These Date Bites were joyfully shared with Harshit, Daadu, and their community, further strengthening the bond between generations.

Prabhneet Kaur, Marketing Executive at Farmley, commented, “Collaborating with Harshit Arora and his Daadu is not just about creating a product; it’s about creating memories and fostering genuine connections. We’re grateful for the trust our consumers place in us and believe this initiative is a gesture of goodwill, reflecting our values of authenticity and belief in our community.”

Harshit has now shared a video capturing Daadu’s heartwarming reaction as he savours the unique treat. The video, filled with moments of joy and familial bonding, perfectly encapsulates the essence of Farmley’s mission to create connections through healthy snacking.

The brand said that the content struck a chord with audiences, amassing over 400k views and 3k shares within the first 48 hours.