Hoopr & Budding Influencers team up to tackle music copyright issues

New Delhi: Hoopr has partnered with Budding Influencers to tackle one of the most pressing issues in content creation today: copyright compliance. 

This strategic collaboration offers access to Hoopr's copyright-safe music catalogue and learning resources, helping creators navigate content creation while understanding the ethical implications of using music legally.

Content creators often face challenges when using copyrighted music, which can lead to serious legal repercussions for both themselves and the brands they represent. 

According to Hoopr’s own research, nearly 87% of Indian influencers use music without a legal license and have encountered copyright claims, resulting in penalties, content takedowns, or strained partnerships with brands. 

A recent study by the Advertising Standards Council of India (ASCI) revealed that out of the top 100 digital stars in India, 69% failed to meet disclosure guidelines set for social media influencers, which includes music violations as well among other violations. 

These statistics highlight the critical need for accessible, legally compliant music options, tailored to the needs of modern creators.

With the meteoric growth of social media marketing budgets across brands, the reliance on content marketing has seen a steep surge in the last few years. The creator market in India is growing at a CAGR of 18% Y-o-Y, which further amplifies the need for awareness and resources. Through this collaboration, Hoopr will provide 400,000+ influencers from Budding Influencers’ networks with access to its expansive library of copyright-safe music, ensuring that they can elevate their content without risking any copyright violations. 

In addition, the collaboration will host a series of educational initiatives aimed at demystifying copyright laws and promoting the strategic use of music in content creation.

Gaurav Dagaonkar, Co-founder and CEO of Hoopr, shared, “We are thrilled to join hands with Budding Influencers to address these vital issues in content creation. By offering a combination of high-quality copyright-safe music and insightful educational opportunities, we’re building a safer and more innovative environment for creators to thrive.”

Sanober Surani, Co-founder & CMO of Budding Influencers, added, “Copyright challenges have long been a roadblock for influencers and brands alike. I vividly recall a creator unintentionally using copyrighted music in a campaign, resulting in a legal notice for the brand. This incident underscored the urgency of providing accessible, copyright-safe music solutions. We’re excited to collaborate with Hoopr to deliver high-quality, compliant music to our network of creators.”