JioStar launches data-led influencer marketing platform ‘JioStarverse’

New Delhi: JioStar has announced the launch of JioStarverse, a data-led influencer marketing platform designed to provide brands with precision targeting, deeper audience insights, and enhanced content performance tracking. 

The platform features a pool of over 500 JioStar influencers across diverse genres.

JioStarverse, powered by Qoruz, promises to transform how brands engage with influencers, providing real-time performance tracking, audience intelligence, and seamless talent discovery. This integrated approach allows brands to map the right talent to specific campaign objectives, monitor key performance indicators, and gain actionable insights for future planning.

Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, highlighted the platform’s mission to meet the evolving needs of marketers. “The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance, and a clear link to business impact. Our aim with JioStarverse is to deliver exactly that. The platform’s AI-led insights, precision targeting, and campaign optimization capabilities align perfectly with our goal of offering smarter, scalable, and accountable influencer solutions to brands,” he said.

With its extensive talent pool, JioStarverse aims to bridge the gap between creative storytelling and measurable brand impact, empowering marketers to make data-driven decisions, whether collaborating with niche creators or marquee names.