Lenovo Yoga and Intel partner dentsu for ‘Creators’ House Party’ at Lollapalooza India 2025

New Delhi: At Lollapalooza India, Lenovo India, in collaboration with Intel India and dentsu Sports & Entertainment India, introduced an on-ground activation titled ‘Creators’ House Party’.

Positioned around the Lenovo Yoga portfolio, the experience was designed as an immersive, home-style installation where attendees could interact with AI-enabled devices through music, art and digital experimentation.

The space replaced a conventional festival stall with a living-room format that converted user inputs such as doodles, clicks and sound into a shared digital canvas.

dentsu Sports & Entertainment India managed the end-to-end creative strategy and execution, integrating the brand across partner collaborations, experience design and on-ground implementation. According to the organisers, the activation recorded a reach of over 10 million and more than 8,000 on-ground footfalls during the live period.

Simantini Ghosh, National Head, dentsu Sports & Entertainment India, said, 'What differentiates dentsu Sports & Entertainment is our ability to operate at the intersection of culture, creativity, and emerging technology to create brand experiences that audiences actively participate in.

At Lollapalooza India, we brought this philosophy to life by blending cultural insight with AI-led innovation to reimagine how a technology brand can show up meaningfully in a creator-driven space. Lenovo’s Creators’ House Party wasn’t just an activation; it was an invitation to co-create. We thank Lenovo for the trust and opportunity to push boundaries and build something truly immersive and culturally relevant.”

Chandrika Jain, Director, Marketing, Lenovo India added, “For Gen Z and young creators, live music is cultural currency. At Lenovo, we aim to be meaningfully present in moments where culture and self-expression come together. Our presence at Lollapalooza India, through the Creators’ House Party and the festival’s alternative stage, focused on enabling creativity.

Encouraging play, experimentation, and co-creation, we brought Lenovo Yoga’s AI-powered innovation into a space that resonates deeply with this generation. Our collaboration with Intel India and Dentsu Sports & Entertainment in India reflects our belief that technology is most impactful when it helps people express who they are and what they imagine.”

The activation formed part of Lenovo’s broader cultural engagement strategy at the festival.