MICA introduces structured influencer programme to professionalise content creation

New Delhi: The Mudra Institute of Communications (MICA), Ahmedabad, has launched The Social Media Influencer Programme, a structured course intended to equip creators with business, strategic, and ethical understanding of digital influence.

The 25-week course blends theoretical learning with practical experience to help content creators, entrepreneurs, and marketing professionals build sustainable personal brands in an increasingly competitive space.

According to Falguni Vasavada, Programme Director at MICA, the creator economy has evolved into a global industry worth USD 250 billion.

"...but as more people step into the world of content creation, competition is fierce, trends are short-lived, and algorithms are unpredictable. In this dynamic space, creativity alone isn’t enough. To truly succeed, aspiring influencers need structure, strategy, and the ability to turn engagement into a sustainable business," said Vasavada, a popular social media influencer herself.

"This programme is built on the belief that influence isn't luck, it is strategy. While anyone can create content, few understand how to sustain influence, build consistent income, and scale their digital brand strategically," she said. 

"This programme will give learners access to structured learning, expert mentorship, and real-world exposure that shortens the trial-and-error journey most creators face," she added.

Vasavada, known for her advocacy on body positivity and digital storytelling, leads the programme alongside Siddharth Deshmukh, also known as The Travelling Professor, a digital strategist, mentor, and author whose work spans podcasts, LinkedIn, and YouTube.

"He teaches how to craft smart, purpose-driven content that connects with audiences and builds lasting influence. Together, they bring insider insights from the classroom and the creator world, making learning both strategic and relatable," an institute spokesperson said.

The course will also feature industry input from Viraj Sheth, Co-founder and CEO of Monk Entertainment, who has overseen collaborations with brands and personalities such as Flipkart, Mumbai Indians, NBA India, Priyanka Chopra, and Arnold Schwarzenegger.

"Adding unmatched industry perspective, Viraj Sheth, Co-founder and CEO of Monk Entertainment, joins the programme as the industry expert. Through Monk Entertainment, Viraj has facilitated collaborations with leading brands and personalities, including Flipkart, Mumbai Indians, NBA India, Priyanka Chopra, Arnold Schwarzenegger and more," he added.