NDTV rebrands its branded content division as NDTV Brand Studio

New Delhi: NDTV has rebranded and revamped its branded content unit as NDTV Brand Studio.

NDTV Brand Studio will deliver a suite of customised content solutions for brands across various sectors, covering every aspect of the value chain, from content ideation and production to amplification. 

NDTV said that the studio's approach is to deliver very focused IPs with complete content solutions specially designed to address or solve a particular market need.

“As brands navigate an increasingly dynamic, digital-first world, they need partners who can help craft narratives that reach and engage audiences in a meaningful, differentiated way," said Gaurav Dewani, Revenue Head of NDTV Brand Studio. “With NDTV Brand Studio, we’re thrilled to provide a creative hub where brands can create decisive messaging through NDTV’s journalistic excellence and deliver impactful branded content experiences.”

The studio is powered by a team of branded content specialists and seasoned journalists with deep roots in NDTV’s legacy of social campaigns and high-impact initiatives.

NDTV said that in the last one year alone, this team has added over 12 new IPs and delivered over 300 hours of tailored content for clients across industries through IPs ranging from Banega Swasth India, Samarth by Hyundai, Usha Kushalta Ke Kadam, Protinex Protein Abhiyaan to NDTV Indian of the year, India Sustainability Mission, NDTV Infrashakti Awards, and the NDTV World Summit.