NIVEA Soft 5.0 debuts AI “Rizz-ume” with Apoorva Mukhija, Ankush Bahuguna, Sufi Motiwala

New Delhi: Nivea has launched the fifth edition of its youth property, Nivea Soft Fresh Batch, with an AI-powered twist called the “Rizz-ume”, a playful take on a resume that swaps perfection for personality and skill for self-expression. 

The 2025 push features creators Apoorva Mukhija (The Rebel Kid), Ankush Bahuguna and Sufi Motiwala, and is live across the company’s social handles alongside an interactive microsite where users can design and share their own Rizz-umes.

Watch the films here:

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The experience is built with Xtendr, a tech, design, AR and AI firm, and lets participants generate customised Rizz-umes in seconds. 

Select entries will be spotlighted by Nivea with unique opportunities and experiences. The 5.0 edition follows last year’s Guinness World Record for the largest online video chain of people passing and applying moisturiser, and the Nivea Soft Anthem featuring brand ambassador Taapsee Pannu.

The microsite- https://rizzdikhaorizzumebanao.com

Shweta Dalal, Marketing Director, Nivea India, said, “With every edition of NIVEA Soft Fresh Batch, we aim to mirror the evolving language and aspirations of youth culture. Gen Z is building stories that reflect who they truly are. With Rizz-ume, we’re learning their language while strengthening our connection with NIVEA Soft, known for lightweight hydration and versatility. The AI integration brings personalisation and engagement that resonates with today’s digital-first audience.”

Creators fronting the campaign called out the participation-led format. Apoorva Mukhija said, “This campaign appreciates people for just being themselves. I loved the Rizz-umes people made; I got to see a fun side of my audience, too.” Sufi Motiwala added, “I’m excited to meet a fan in person and see their quirks, their confidence, their Rizz.” Ankush Bahuguna said, “Everyone has their own ‘Rizz’. This campaign is about embracing that with pride.”

On the build, Anurag Sachdeva, Founder & CEO, Xtendr, said, “We created ‘Rizz Dikhao, Rizz Banao’, an AI-native experience that turns each user’s vibe into visuals and words within seconds. Technology becomes the invisible engine that makes ideas personal, instant and scalable for Gen Z.”

How it works

• Visit the interactive microsite to create a personalised Rizz-ume.

• Customise and share across social; selected entries will be featured by Nivea.