Offbeet Media appoints Rohit Tugnait as CEO of 101 India

With over two decades in digital and television media, Tugnait brings deep experience in building youth brands as he takes charge of 101 India’s next phase

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Rohit Tugnait

Rohit Tugnait

New Delhi: Offbeet Media Group has appointed Rohit Tugnait as Chief Executive Officer of 101 India, following its acquisition of the youth-oriented digital platform. The appointment takes effect immediately.

Tugnait brings over two decades of experience across digital and television media, with a background in building and leading youth-focused brands. In his new role, he will oversee the platform’s creative direction, business strategy and long-term development.

Prior to joining 101 India, Tugnait led VICE Media Group’s operations in India, where he was responsible for expanding the brand’s presence among audiences and advertisers.

Commenting on the appointment, Jaideep Singh, Founder, Offbeet Media Group, said, “Our focus for 2026 is aggressive growth, and 101 India will lead that vision for the group. With Rohit leading the way, along with other industry heavyweights, I am confident we will create a trajectory of magic for the brand.”

Speaking about his plans for the platform, Tugnait, Chief Executive Officer, 101 India, said, “101 India is an extremely unique platform in what it represents and produces. It represents an aspect of India that young audiences have not seen or experienced through a cultural lens. From Dinner with Dons, which captures fun conversations with erstwhile thugs, to Oddly in India, where we tell human-interest stories with a twist.

We have an extremely engaged community that we are going to build on with hosting new content, new formats of serving content and a play with AI at some point. 101 India in 2026 will be a platform defined by ambitious stories and ambitious benchmarks.”

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