Offbeet Media Group appoints Abhijeet Rathor as Chief Business Officer

New Delhi: Offbeet Media Group has appointed Abhijeet Rathor as Chief Business Officer. The appointment is effective immediately. In the role, Rathor will oversee the company’s business operations across commercial partnerships, advertising sales, brand solutions and revenue functions linked to its content and IP-led businesses.

The group operates across several verticals including Offbeet Studios, digital platform 101 India, sports property US Premier League, influencer marketing unit Zelador and Offbeet Music, among other ventures. Rathor will be responsible for the broader business charter across these units.

He brings more than two decades of experience across media and entertainment organisations. His previous roles include leadership positions at The Times of India Group, Star India (now JioStar) and Walt Disney India. He has also worked with media, content and sports start-ups as a consultant on sales and monetisation strategies.

Jaideep Singh, Founder, Offbeet Media Group, said, “As Offbeet continues to scale its content, platforms and IPs, building a strong and future-ready revenue engine is a key priority for us. Abhijeet brings a rare combination of deep media experience, strategic thinking and hands-on execution. His understanding of content-led monetisation and his ability to build meaningful brand partnerships make him an invaluable addition to our leadership team. We are excited to have him lead the group’s revenue charter.”

Abhijeet Rathor, Chief Business Officer, said, “Offbeet is building some of the most exciting content and IP-led businesses in the country today, with a clear focus on authenticity, scale and long-term value. I am thrilled to join the group at this stage of its journey and look forward to working closely with the teams to create strong, sustainable monetisation frameworks that support creative ambition while delivering real impact for partners and brands.”