OMG brings together all influencer marketing under one brand, Creo

Mumbai: Omnicom Media Group (OMG) will be bringing together its influencer marketing abilities from around the world under one brand, Creo. This is being done to enable clients to get better access to influencer tools and data and choose the right fit for their brand.

In some international markets like the UK, the setup will be called OMGCreo.

By uniting everything under Creo, clients everywhere can utilise the partnerships with social platforms and access data tools through Omni, Omnicom’s tech platform. This will help brands find the right match of creators, help them plan their campaigns better and measure results too. 

Creo, having worked with platforms like Meta, Google, Amazon and Tik Tok, partnered with Snap Inc. to access their creator network and Collab Studio, to further enhance this unification. 

Three new AI-powered tools being introduced by Creo are, the creator briefing tool, the Creo influencer agent and the Omni creator performance predictor. 

Through these tools, with the help Google’s Gemini creators can come up with content ideas aligning with the brand's brief, the clients are recommended which influencer is better-suited, and lastly forecast their social media performance and take action accordingly.