OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform

New Delhi: Only Much Louder’s (OML) Hypothesis, an AI-enhanced influencer marketing platform, is pausing its standalone SaaS platform and pivoting to a service-first influencer marketing model.

Devarshi Shah, SVP and Business Head – Global Creator Network, Only Much Louder, told BuzzInContent.com, “We are pivoting Hypothesis to a service-first influencer marketing model. We're pausing our standalone SaaS platform to re-engineer our tech offering, and our commitment to performance-led, data-driven influencer marketing remains stronger than ever.”

With this pivot, OML plans to move away from Hypothesis as a standalone SaaS offering, instead embedding its technology into influencer marketing services.

Shah said that as technology and platform behaviours shift rapidly, OML will continue to leverage the same powerful analytics and content intelligence that made its SaaS platform stand out.

He added, “This pivot allows us to work closely with our brand and agency partners, integrating our tech foundation with strategic insights, creative vision, and hands-on execution.”

Hypothesis is the influencer marketing offering under Only Much Louder, a network of businesses that also includes artist management and creative agency services.