OML’s Hypothesis bags influencer marketing mandate for Ather Energy

Mumbai: Hypothesis by Only Much Louder, has secured the influencer marketing mandate for Ather Energy Limited, a pioneer in the EV two-wheeler industry in India. This collaboration is to redefine Ather Energy’s communication strategies by leveraging influencer-driven content to strengthen brand affinity and audience engagement.

The partnership will see Hypothesis harnessing influencer marketing capabilities with data-driven insights and creative storytelling to connect with Gen Z and millennial audiences. The mandate aims to help Ather Energy connect with their customers and build on the EV manufacturer's community.

Murali Sashidharan - Head Public Relations and Govt. Relations, Ather Energy, said, "The influencer ecosystem in India has transformed into a powerful medium for digital marketing, and we’re excited to tap into this space with Hypothesis by OML. Their expertise in blending data and creativity aligns perfectly with our goals, and we’re eager to see the impact of this collaboration on our brand’s journey."

Tusharr Kumar, CEO, OML, commented, “In today’s crowded digital landscape, crafting authentic narratives is more important than ever. We’re thrilled to collaborate with Ather Energy, a brand that embodies innovation, to create campaigns that deeply engage audiences and build a loyal community.”