Mumbai: Infinitum Network Solutions, an Indian content network with reach in over 160 countries, announced the appointment of content creator Rajiv Lakshman as Group Head, Intellectual Properties.
As Infinitum aims to expand its IP portfolio across multiple platforms, Lakshman, who is known for his presence on shows such as MTV Roadies and MTV Splitsvilla, brings more than two decades of experience in developing television and digital formats. Infinitum hopes his appointment will help them become a comprehensive global ambassador for Indian creativity.
"Rajiv's exceptional track record in creating formats that resonate with Indian audiences complements our mission to help talented creators grow from non-metro, tier 2, tier 3 cities, and bring their voice to a global stage," said Satyadev Chada Krishna, Founder of Infinitum Network Solutions. "His expertise in developing IP will accelerate our mission of taking Indian stories to the world while building a versatile content portfolio that spans children's programming to thrillers and romantic comedies.
"I'm excited to join an organisation that has achieved such impressive global reach while staying true to its Indian roots,” said Rajiv Laxman. “Together, we'll showcase India's cultural richness by reaching out to creators from tier 2 and tier 3 cities. We aim to empower them to grow, build careers, and establish a launchpad for the next generation of content creators."
Lakshman's appointment comes at a pivotal moment for Infinitum as the company is set to evolve as a hybrid entity that bridges conventional media production with digital distribution while amplifying Indian voices globally.