Royal Enfield partners with Krafton India to bring iconic motorcycles to BGMI

The Bullet 350 and Continental GT 650 become rideable in Battlegrounds Mobile India, accompanied by themed in-game content and a custom real-world motorcycle

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BuzzInContent Bureau
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New Delhi: Krafton India and Royal Enfield have announced a collaboration that integrates the Bullet 350 and Continental GT 650 motorcycles into Battlegrounds Mobile India (BGMI). The partnership introduces the motorcycles as rideable vehicles in the game, coinciding with the BGMI 4.2 update launching on January 15, 2026, with in-game Royal Enfield content and rewards available from January 19 until February 22, 2026.

Alongside the digital integration, Royal Enfield unveiled a custom-built Continental GT 650 inspired by elements from BGMI, including design features such as picatinny rails, armoured plating, parachute tie-down points, and balloon tyres.

The motorcycle, developed with a Delhi-based custom builder, combines traditional metal forming and rapid prototyping to reflect the tactical and survival themes of the game.

Seddharth Merrotra, Head of Business Development & Partnerships at Krafton India, said, “This strategic partnership with Royal Enfield embodies BGMI’s vision of creating culturally meaningful and locally rooted experiences. 2026 will be a year of many firsts and we’re kicking it off with one of our most ambitious brand integrations yet, while fundamentally elevating how partnerships enhance player engagement and drive shared value. 

He added, "Royal Enfield is an iconic name in the global automotive universe and its deep community roots with evolving digital ethos make it a natural ally for BGMI’s player-centric universe. Together, we are weaving storytelling, lifestyle, and digital culture into gameplay in a way that truly reflects the aspirations of modern Indian youth."

"Looking ahead, this collaboration sets a strategic foundation for future partnerships that are experiential, immersive, and deeply connected with our community’s passions across movies, sports, FMCG and lifestyle landscapes," Merrotra explained.

Adrian John Sellers, Head, Custom & Motorsports, Royal Enfield, said, “Partnering with BGMI is about more than just presence; it’s about meeting our community in their element and amplifying the shared values of thrill, freedom, and self-expression. The custom-built Continental GT 650 is the physical heartbeat of this collaboration, an intersection where the raw, tactical aesthetic of gaming meets the soul of custom motorcycling. By blending BGMI’s battle-ready elements with Royal Enfield DNA, we have created a machine where imagination isn't limited by reality. It is a celebration of creative exploration for a community that thrives on both the digital and the open road.”

The in-game update includes Royal Enfield-themed items and rewards, including the rideable Bullet 350 and Continental GT 650 motorcycles, the Revel 01 Set, Bullet Line, P90 gun skin, CrankGuard helmet, and Roadborn Rucksack backpack. A login-based mechanic allows players to collect Royal Enfield Event Crates by logging in for 60 minutes daily, with up to 34 crates available during the event period, enhancing sustained engagement.

Brand Partnerships Royal Enfield Digital content collaboration Battlegrounds Mobile India BGMI brand collaborations Krafton India