Brand Partnerships

Are influencers losing credibility with back-to-back brand collabs?

Experts warn that the oversaturation of endorsements risks diluting influencers' authenticity, prompting brands to carefully evaluate partnerships to maintain credibility and trust among audiences

By Khushi Keswani

Oct 25, 2024 12:33 IST logo

5 Min read

Influencer Marketing

For brands, a successful collaboration with creators hinges on finding common ground: Prajakta Koli

By Sakshi Sharma

Oct 18, 2023 12:18 IST logo

3 Min read

Spotlight

Brands must initiate more dialogues with creators to achieve successful partnerships: Ishita Khanna

By BuzzInContent Bureau

Oct 03, 2023 10:45 IST logo

3 Min read

Insight

How creator-tech company Animeta will help creators overcome burnout and monetise well

By Akansha Srivastava

Jun 28, 2023 11:33 IST logo

6 Min read

News

Instagram renames Branded Content Ads to Partnership Ads

By BuzzInContent Bureau

May 02, 2023 15:45 IST logo

1 Min read

Spotlight

Brand should allow more creative freedom in partnerships with content creators, says Muskan Chanchlani

By BuzzInContent Bureau

Apr 28, 2023 13:36 IST logo

2 Min read

News

Animeta elaborates on plan of action to solve creator burnout and forge authentic brand partnerships

By BuzzInContent Bureau

Apr 10, 2023 13:33 IST logo

2 Min read

News

Content studio GoQuest appoints Anand Sreenivasan as Head of Brand Partnerships

By BuzzInContent Bureau

Aug 07, 2018 10:59 IST logo

2 Min read