New Delhi: The content-production marketplace and talent-casting platform Talentrack has appointed Ankita in the capacity of Vice-President.
Armed with over 15 years in digital and integrated marketing, Ankita will be responsible for scaling up Talentrack's content marketplace – a B2B content-creation exchange for agencies, brands, producers and creators.
As Vice-President, Ankita will spearhead the aggregation of content producers, studios, artists, and creators on the one hand, and brands, agencies and content buyers on the other. She will work closely with the company’s Founder to expand the platform’s reach, and position
From her previous stints, Ankita has experience leading digital campaigns for brands like realme, Huawei, and Droom. She has also worked with agencies such as Cheil, Hakuhodo, and Sapient.
Ankita said, “I am truly honoured to step into the role of Vice-President – Content Marketplace at Talentrack – a platform offering accessible and customised content solutions for every need. As the content economy booms explosively, Talentrack is not just simplifying content creation – they are redefining how brands and agencies approach their content needs. In my own capacity, I envision developing Talentrack into the go-to platform for all content requirements. A one-stop solution for brands, agencies, and production houses, bridging the gap between diverse content-creators and organisations, and making Talentrack synonymous with reliability and innovation in the content industry."
“At Talentrack, one of our standout features is our exclusive leaderboard system, which acts as a ‘content concierge’, enabling brands and agencies to easily find, connect, and collaborate with the best creators, perfectly aligning their needs with top talent and resources. As Talentrack continues to evolve from a talent-casting platform to a comprehensive content-solutions marketplace, Ankita's expertise in driving growth and enhancing user experience will be instrumental in expanding our reach. Her appointment is a significant step towards achieving our vision of revolutionising the content industry,” said Vineet Bajpai, Founder, Talentrack.