Mumbai: Sports presenter and former badminton player Kiara Powar has partnered with Today Group, Navi Mumbai’s real estate developer to bring the world of cricket to younger viewers through snackable content with the series ‘Bat, Ball, aur Baatein’.
For Today Group, this move bears testimony to their vision of building connections with a younger generation, following their rebranding in January, 2025.
Bat, Ball, Aur Baatein sheds traditional commentary style for bite-sized content pieces in a relatable style for Kiara’s younger audience.
Bhavesh Shah, Joint Managing Director, Today Group said, “Today Group’s constant endeavor is to empower the younger generation, whether it be in the form of giving them their own home or in the form of promoting young talent, such as Powar. Platforms like hers have tapped into the pulse of this demographic, and as a brand, collaborations like this allow us to make a mark on and appeal to all audiences.”
Powar, the host of Bat, Ball, aur Baatein said, “I started this series with one simple goal: share my love for cricket in a way that would get my peers excited for the sport just as I am. With Today Group, the boost the series got has been phenomenal!”