VIRTUE Asia and Goldfinch International introduce V47 Entertainment for branded storytelling

New Delhi: Virtue Asia has announced the launch of V47 Entertainment, a branded entertainment studio developed in partnership with Goldfinch International, the financing, production, and creative-ecosystem division of the UK-based Goldfinch Group. 

The venture is positioned to support next-generation storytelling, expand regional IP, and connect brands with audiences across Asia, MENA, and the Global South.

V47 Entertainment is positioned at the intersection of culture, creativity, and financing, creating a pathway for brands to move into entertainment-led cultural IP across films, series, anthology formats, microdramas, digital worlds, and creator-driven projects with cross-market potential.

Lesley John, CEO of Virtue Asia, said, “As we look into 2026, the creative industry is being reshaped by a simple truth: culture leads brands. Audiences no longer want brands to interrupt culture; they want them to actively contribute to it. With V47, we’re giving brands the ability to build signature entertainment properties - worlds, stories, and cultural experiences that audiences choose to spend time with. As AI automates the functional layers of marketing, entertainment becomes the next frontier for brand relevance.”

The studio combines Virtue Asia’s cultural insights and creative expertise with Goldfinch’s financing structures, production capabilities, and global entertainment networks. The partnership is intended to help brands create and scale entertainment IP with cultural and long-term commercial relevance.

John added, “Asia is now shaping what the world wants next, reversing decades of west-to-east cultural flow, and brands operating here have an unprecedented opportunity to lead global culture from this region. V47 allows brands to build cultural capital where influence is accelerating the fastest.”

Phil McKenzie, COO and Co-Founder of Goldfinch, said, “V47 blends culture, capital and creativity in a way the industry hasn’t seen. It combines the parts of the market we’re most excited about, the rise of the Global South, new financing models, and deeper collaboration with brands. By engineering marketing, storytelling and distribution together from day one, and building content hand-in-glove with brands, we’re generating IP with scale and monetisation baked in, creating real strategic and commercial upside for every partner involved.”

Justin Deimen, Founding Partner at Goldfinch International, noted, “Goldfinch has long believed that the next generation of global entertainment will be driven by new partnership models and new centres of cultural gravity. V47 embodies that shift. By combining Goldfinch’s financing and production engine with VIRTUE’s cultural insights and brand relationships, we’re creating a platform where brands can participate meaningfully in storytelling that travels, endures, and resonates.”

David Webster, Chairman of V47 Entertainment, added, “V47 is built on a simple conviction: brands have a far bigger role to play in shaping culture than the traditional advertising model allows. This venture gives brands a seat at the creative table, not as sponsors, but as partners in the development of film, series, formats, and cultural IP. It’s a model built for the markets, defining what global culture will look like next.”

V47 will use a proprietary development approach that connects music, gaming, film and TV, live events and creator ecosystems. The model covers brand integrations, entertainment-led campaigns and original IP, with brands involved from the initial stages of development.

Upcoming slate

V47 Entertainment’s first slate is currently in development and will be unveiled in Q1 2026. It features two original unscripted docu-series, a live event series, a microdrama, a competition-based TV format, and an animation project. 

Each project is designed to reflect the studio’s focus on combining brand participation, cultural understanding, and entertainment production.