Youthbeat to manage Myntra style squad with creator-led fashion content

New Delhi: Youthbeat, the youth and creator-focused division of SW Network, has been appointed to manage the Myntra Style Squad initiative, which will feature a curated group of influencers producing fashion-forward content for the e-commerce platform.

The engagement involves building and managing a dedicated group of creators across fashion, lifestyle, and youth culture, emphasising authentic storytelling that resonates with young audiences.

Expressing excitement about the collaboration, Raghav Bagai, Co-Founder, Youthbeat, said, “We are thrilled to partner with Myntra once again and support their mission of strengthening digital fashion culture. With a powerful line-up of talented creators and a long-term, structured content journey, we craft engaging and trend-forward narratives that resonate with Myntra’s audience. Our focus is on delivering consistent impact while driving measurable value.”

Shubham Chawla, Business Head, Creator & Influencer Vertical, Youthbeat, added, “Creators today play a powerful role in shaping fashion discovery and purchase decisions among young consumers. With the Myntra Style Squad, we build a high-impact creator ecosystem that blends cultural relevance, trend awareness, and authentic storytelling. By combining Myntra’s strong fashion authority with our creator-first approach, we deliver content that inspires and drives meaningful engagement and long-term brand affinity.”

Monalisa Panda, Head of Social, Myntra, said, “Creator-led storytelling continues to be a key growth driver for the fashion category. Partnering with agencies that deeply understand consumer behaviour and prioritise authenticity in content is crucial.

Youthbeat’s proven track record and strong creator network make them an ideal partner for the Myntra Style Squad initiative. We look forward to amplifying our brand voice and unlocking new possibilities together.”

The Myntra Style Squad initiative reflects a shared approach to creating youth-led, engaging fashion content across India and strengthens Youthbeat’s ongoing role in influencer and creator-driven campaigns.