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To inspire premium audiences and affluent travelers through the exquisite content to go and discover new destinations, AccorHotels has launched video series exploring exquisite architecture, art, traditions and music, in partnership with Great Big Story and CNN. In this four part mini-series, Great Big Story journeys through Singapore, Chengdu and Shanghai to meet passionate architects, musicians and discover traditions that are making a comeback including contemporary Shanghai jazz inspired by the city’s 1930s jazz scene. 

The new video series will run across Great Big Story’s multiple platforms and social accounts reaching over 10 million followers and travelers around the world. Spearheaded by CNN International Commercial (CNNIC), this partnership also includes branded content produced by CNNIC’s global brand studio Create which will showcase Singapore’s famous Raffles Hotel in an immersive 360-degree video, which will launch in 2019.

“AccorHotels is a long-standing partner of CNN’s, and we are delighted to build on this relationship through this cinematic journey with Great Big Story,” said Sunita Rajan, SVP, APAC, CNN International Commercial. “The power of this campaign lies in rich storytelling, passion projects and the engagement that Great Big Story has with its audience. This is a great alignment of brands, bringing AccorHotels for the first time together with Great Big Story in a campaign to engage audiences across the world through the power of storytelling.”

“We are delighted to work with CNN to inspire people to travel to three of the world’s most exciting destinations and discover our wonderful hotels there,” said Graham Wilson, Chief Marketing and Distribution Officer, AccorHotels Asia Pacific. “At AccorHotels we are always looking for new ways to engage with our guests through storytelling and Great Big Story is the perfect platform for us to provide rich content to a broad audience.”