The Adani Group has unveiled its new multi-media, multi-platform ad-campaign, ‘Hum Karke Dikhate Hain’.
Developed by Ogilvy India, the "Hum mushkilo ki nahi sunte, karke dikhate hai" (Undeterred by challenges, we deliver on our commitments) campaign aims to deliver a statement about the Adani Group's resilience, tenacity and pursuit of overcoming obstacles to build world-class infrastructure, both in India and abroad.
Through a 100-second television commercial that takes viewers on a journey across the country, the Adani Group celebrates its 35 years of services to the country. The Group will roll out the campaign across print, broadcast and social media platforms over the next few weeks.
Pranav Adani, Director, Adani Enterprises, said, “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.”
Piyush Pandey, Chairman of Global Creative and Executive Chairman - India, Ogilvy, commented, “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”
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