adidas creates star-studded video content to promote launch of new sneaker range

Sportswear manufacturer adidas Originals has launched the ZXience Network, which features a diverse mix of creators and content from across the world to celebrate the release of the brand’s unveiling of the new ZX 2K Boost sneaker range.

The ZXience Network is an oddly satisfying takeover of the adidas Originals YouTube channel. The network features a diverse mix of creators and content from across the world, all meant to mesmerise the senses. From live action and animation to experiments and tutorials, the ZXience Network brings the oddly satisfying experience of wearing ZX sneakers to life.

Inspired by the ZX 2K Boost’s oddly satisfying technology, the ZXience Network turns the experience of wearing sneakers into shows that mesmerise the senses. Brought to life as a takeover of the adidas Originals YouTube channel, the always-on streaming channel satisfies the senses with a wide range of oddly satisfying programmes.

 One animated programme sees adidas Originals work with four distinguished global creators to present the Stream of ConZXiousness. The video series features a diverse mix of creators from across the world — actor Ranveer Singh alongside three other prominent global creators: gaming superstar Ninja, vintage clothing icon Sean Wotherspoon and actress Mette Towley. 

Throughout the series, each adidas ambassador will offer a window into their stream of consciousness, candidly describing different oddly satisfying qualities associated with the ZX 2K Boost: As Ranveer with his quirks investigates the ‘squishiness’ of the new ZX, Ninja talks about the shoe’s ‘flexibility’, Sean Wotherspoon explores the ‘colour gradients’ and Mette Towley dives deep into ZX’s ‘comfort’. Each Stream of ConZXiousness episode is animated, bringing audiences further into their imagination. True to network TV tropes, between each programme on the ZXience Network features progressive ZX logo animations inspired by the rich legacy of the franchise.

The adidas Originals Stream of ConZXiousness video featuring Ranveer Singh on YouTube:

In addition, a series of ZXientific Displays explore the oddly satisfying tech behind the ZX 2K Boost in illogical ways. In the rest of the programmes, adidas Originals dissects all things ‘Oddly Satisfying’ in collaboration with a number of unique and off-beat creators that have been scouted through social media and platforms of other creators. Each of the four strands of commissioned content — ‘Product Tests’, ‘Get Baked with ZX’, ‘A Portrait of Satisfaction’, and ‘How It’s Made With ZXience’ — approach the theme from a different angle.

First, ‘Product Tests’ playfully highlights and experiments with ZX technology by employing hydraulic presses and chemical reactions, with only one goal — satisfy the senses. Next, ‘Get Baked with ZX’ sees culinary experts attempt to recreate edible replicas of the ZX silhouette. Meanwhile, ‘A Portrait of Satisfaction’ plays host to artists of different styles documenting their process of creating a finished ZX work of art. Finally, ‘How It’s Made with ZXience’ draws on iconic television tropes by following creators through their fascinating step-by-step process.

Bringing the pleasure of slipping on a pair of ZX 2K Boost sneakers to life, the ZXience Network can be viewed here: