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Durga Pujo is the perfect time to discover something new — new fashion, new friends and new relationships. Showcasing the new festive collection from Future Group’s fbb, Pujo Love Stories season 2 includes festivities, shopping, fun encounters, and a budding romance between a Delhi boy Aman and Kolkata girl Riya.

The campaign idea behind the Pujo love stories series weaves a narrative with fbb’s new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration.

In the campaign, viewers can watch how Riya introduces Aman to her city, and can stay engaged through several Yes or No moments through the narrative —choosing what outfit the character must pick, what must be their next move and so on. Through the interactive series, the audience can immediately shop the look worn by the protagonists in each episode and post, by swiping up or clicking to shop online on, and get their chosen outfits home delivered in just two hours or shop at their closest fbb store for their favourite outfits.

Watch the series here:

Pawan Sarda, Group CMO, Digital, Marketing and E-commerce, Future Group, said, “Durga Pujo is a festival closest to our hearts. Instagram is a platform that is native to fashion, and with season 1 we found a powerful way of engaging with our Insta Fam. We have an amazing new festive fashion collection in stores now and what better way to showcase it than through the Pujo Love Stories that captured everyone’s hearts.”

Pujo Love Stories Season 2 was launched on Instagram from September 24 to 28.