Aisle appoints Nabila Tazyeen as Head of Content and Communications

Aisle, the dating app, has announced the appointment of Nabila Tazyeen as Head of Content and Communications.

In her new position, Tazyeen will focus on impacting Aisle’s popularity and growth through strategic and creative storytelling. She will be instrumental in improving the brand's perception and quality of content internally as well as externally.

With her onboard, Aisle will look at advancing brand awareness and increasing engagement across channels and audiences. 

Tazyeen began her career in Ogilvy as a trainee writer, she has over 18+ years of experience as a brand strategist and is an award-winning writer and storyteller. Her vast experience in employee and brand building will bring personality, speed and consistency to Aisle’s content across platforms, build a 360-degree brand image and keep media abreast with their progress.

Before joining Aisle, she was working with Target at its India offices. She was pivotal in crafting the brand positioning of Target in India and growing its social and digital presence.

“We are thrilled to welcome Nabila to the Aisle team. As we have grown, it has become increasingly clear to have people from all walks of life in the company. It has helped with more perspectives on different topics, which in turn has helped solve problems more efficiently and creatively. We look forward to having Nabila as a guide to the content and communications team in following company culture as well as helping our users fall in love with our brand,” said Able Joseph, Founder & CEO, Aisle.  

“I'm super excited to be a part of Aisle's growth story and build its brand presence across digital media with the amazingly talented team. Aisle's approach to dating is unique - we want more individuals looking for love to experience it, by building a brand that brings that uniqueness to life. Together with the team, we shall focus on increasing the frequency of Aisle ad campaigns and developing different content to build Aisle’s brand presence through digital media,” Tazyeen added.