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Shraddha Jain (aka Aiyyo Shraddha)

In a first, Reliance Retail’s digital commerce brand, Ajio, has onboarded Shraddha Jain, aka Aiyyo Shraddha, as the Chief of Small Talk (COST) for its All Stars Sale, which is starting today.

The fashion and lifestyle brand has also come up with a campaign that not only features her in her natural element, comedy but also highlights the need for someone to have a small talk amidst the hustle and bustle that precedes the brand’s sales.

In the campaign film, Aiyyo Shraddha, who is known for her quirky nature, talks to a wide range of Ajio employees from a wide range of departments such as HR, Sales, Marketing, Finance, etc. about the key strategies and issues faced while gearing up for the upcoming sale.

At the end of the video, she also leaves the viewers with the question, ‘Are you ready for the next change?’