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Ajio announced the launch of Ajiogram, a D2C-focused, content-driven interactive e-commerce platform.

The platform aims to onboard 200 exclusive homegrown D2C brands by next year.

Brands can harness the potential of creative storytelling via content-driven interactive commerce and customise their brand stores.

The platform will feature recommendations from prominent influencers and celebrities nationwide.

Ajiogram will additionally offer brand-building assistance through comprehensive marketing to propel brand growth.

Pallavi Desai, Co-Founder of Creatures of Habit, said, "As a young, content-driven startup, we haven't listed on a marketplace till now since we had no space to tell our story. We decided to partner with Ajio because they give the brands a canvas to communicate with customers through the content they are creating, helping put the products in context and making it easier to connect and communicate with customers."

Vineeth Nair, CEO, Ajio, said, “Over the past few years, the Indian D2C revolution has produced numerous brands that have aced innovative and mindful fashion. AJIOGRAM will bring these brands under one umbrella, helping them scale and accelerate their growth while leveraging AJIO’s seamless shopping experience. With this initiative, we aim to empower the next 100 fashion startups to emerge from India.”

Some of the brands exclusively available on Ajiogram include Urban Monkey, Supervek, Quirksmith, KRÁ Life, Creatures of Habit, Cecil, Truser, Fancypants, among others.