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Animeta, the AI-powered creator tech company has announced the launch of the platform ‘Animeta Brandstar’.

It is a tech-data influencer marketing platform, that allows brands to discover and execute campaigns with the most relevant creators, in an advanced data-intuitive way.

Influencer marketing spends to grow at 25% CAGR, reaching Rs 220 billion by 2025. Digital as a medium commands 50% of the total ad wallet share today, with influencer marketing as a fast-growing stream within digital advertising; one that offers both scale and measurability. Brands seek data-backed insights, measurable performance, and transparency.

Animeta believes that the current environment lacks visibility and control due to multiple intermediaries. Animeta Brandstar aims to empower brands to make informed influencer collaborations.

Animeta said, “With a streamlined discovery process, it ensures transparency and efficiency. Real-time data analytics optimise campaigns, ensuring brand fitment and measuring ROI. Compliance-safe and transparent, it instils confidence in brands and creators. Tech-driven scale facilitates growth across various creators.”

Devdatta Potnis, CEO, Animeta, said, “Animeta Brandstar focuses on driving at least 30% ROI efficiency for influencer marketing campaigns; in a scalable & transparent manner with a strong thrust on authenticity. Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed.”

Animeta Brandstar’s features include, AI recommendation mixes, unique discovery flows, and customisable searches like 'Animeta Verified Creators' and 'Instant Deals'.

“It ensures streamlined and intuitive searches, delivering impactful and cost-effective influencer options. It prioritizes talent management agencies, offering direct access to manage rosters, enrich qualitative details, and represent talents more effectively,” shared Animeta in a statement.

Vishu Ray, SVP – Branded Content and Creator Projects, said, “Apart from the platform itself, the other big differentiating factor about Animeta Brandstar, is the team itself. Our in-house execution experts ensure swift campaign activation, full-funnel support including ideation and production support, the ability to track, analyze, as well as boost campaign impact for maximizing marketing ROI. Animeta Brandstar is literally a one-stop shop to meet all the influencer marketing needs of a brand.”