Post Thumb
Click on the image to watch the Video.

Detergent brand Ariel is known for progressing the lives of people by taking up the cause of furthering gender equality within households in the country. The brand from the house of P&G has now come out in support of the LGBTQ community with their latest film, driven by their belief in inclusivity and equality for all.

With a strong drive to bring changes in societal norms, Ariel in its latest campaign #MakeItPossible brings forth the aspiring journey of Dr VS Priya— Kerala’s first transgender doctor. The heartening story is expected to bring about some hope, positivity, faith and a few smiles as the country faces unprecedented challenges.

Dr Priya is an inspiration to millions of people. Despite the hardships and insecurities of growing up as a man in a woman’s body, she decided to embrace her true self after 30 odd years. She fought endless obstacles and barriers put up by family and society, including gender biases and stereotypes, lack of information and acceptance, and much more. And when the family accepts, the world accepts. She worked tirelessly towards achieving her dreams of being a doctor in a world that continues to stereotype the transgender community into specific exaggerated, attention-seeking roles. Today, being a doctor, it is duty that comes first for Dr Priya as she continues to treat her patients with complete devotion.

Dr Priya and her journey of becoming a transgender doctor is nothing short of a beacon of hope, not just for all transgender people who want to be known for what they do, but also for everyone who continue to battle the odds and face impossible challenges, in pursuit to #MakeItPossible.

This film was launched recently on Ariel’s social media channels.

The film:

“When we think of a transgender, we imagine them dancing or seeking attention. We can hardly picture them as a pilot or a doctor. I wanted to change this and live my life on my terms. The conditions of transgender need to change; changes will have to start from families. If a family accepts a trans kid, that kid could grow up to be a better citizen. The best example is me,” said Dr Priya in the film.

Ariel India has been championing the cause of gender equality for many years. With this enlightening and powerful film, Ariel now celebrates these heroes who overcome the odds to #MakeItPossible.

Sharat Verma, Chief Marketing Officer and Vice-President, Fabric Care, P&G Indian Subcontinent, said, “Ariel believes in a world free of bias that fosters equality and inclusion, is a world where everyone can thrive. The story of Dr Priya is a story of resilience, courage and perseverance. It reminds us that no matter how difficult the circumstances, with perseverance we can #MakeItPossible. We are inspired by her courage and glad to celebrate her journey.”