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The global chain for IVF and infertility treatment, ART Fertility Clinics, has partnered with NDTV for the "Let's Talk Infertility" initiative to drive awareness about infertility in India.

The fertility clinic chain has embarked on the multimedia project that aims to touch millions of Indians through TV channels and digital platforms.

Spread over two months, the initiative will drive awareness, bust myths, and answer questions about male and female infertility while talking about the latest advancements in reproductive medicine and assisted reproductive technologies, including advances in genetic testing and embryology.

The initiative will feature experts from across India and around the world. NDTV 24x7 and NDTV India will anchor these conversations through six dedicated shows, including "We The People" and "Hum Log," besides promoting the content from these shows on the channel's and the clinic's digital and social media platforms.

Dr Somesh Mittal, CEO of ART Fertility Clinics, India, said, "We are delighted to partner with a credible brand like NDTV to launch this national campaign on infertility. As a global leader in reproductive medicine, we believe it is important for us to educate people about the latest developments in the field of fertility and what to look for when choosing the right fertility clinic. We hope this campaign will help people make informed decisions about their condition and what is needed to treat it. Through our best-in-class clinics, which include the best in-house embryology labs in Delhi, Gurugram, Ahmedabad, Mumbai, Chennai, and Hyderabad, we look forward to helping desirous couples achieve their dream of happy and healthy parenthood."

Karan Kumar, Group Chief Marketing and Growth Officer of ART Fertility Clinics, added, "India has roughly 550 million people in the 25-44 years bracket, which is considered the high fertility age group. As per WHO, roughly one in every six married couples faces some form of Infertility requiring medical intervention. That is one out of every six people sitting around your dining table! That is the severity of the problem, yet it remains one of the most undiscussed issues, given the associated stigma. Through "Let's Talk Infertility," we want to de-stigmatize and mainstream the conversation. As global leaders who consistently deliver the highest pregnancy rate of 70% globally, we think we have the credibility and a responsibility to lead this discussion in India."