Asian Paints collaborates with artists across categories to perform live from their homes

The world is coming to terms with staying inside, as the global outbreak of Covid-19 has allowed us to take a break while being responsible with social distancing. Suddenly, all of us have got a chance to do everything we ever wanted to. We are here in our safe space, with the greatest companion we've got — 'Our home.' While we sit at home, cooped up, we are also exploring all the possibilities that one can experiment with while at home. Social media is flooded with home videos, where people are making most of their lockdown time.

Asian Paints has a strong connect with 'home', and wanted to do something meaningful for the people given the current circumstances. While a change in routine, different work settings, and social distancing have been tough for many, the little ray of hope for us is the internet through which we can continue to communicate. To spread optimism and positivity, the brand announced #LiveFromHome, a campaign featuring artists across categories performing Live from their homes.

Conceptualised and executed by social media agency Kinnect, Asian Paints joined hands with singer Shaan for the first performance of #LiveFromHome. To engage with the audience through Instagram stories, suggestions were taken for songs they would love to sing.

Crooning to some of his all-time hits like Tanha Dil, Chand Sifarish, Deewangi Deewangi, Musu Musu Hasi, Dus Bahane, Woh Pehli Baar, and many others that were requested, the singer definitely managed to lift spirits and spread cheer.

With #LiveFromHome, the advocates will take to Asian Paint’s Instagram page, and through live performances, encourage the audiences to be proactive and make the most of their time at home. In trying times like these, the idea is to get people to rally together and acknowledge the need to reach out for each other amid this health crisis.

Chandni Shah

Talking about the campaign, Chandni Shah, COO, Kinnect, said, "Amid a crisis that poses an unprecedented humanitarian challenge, people's mental well-being is the most affected. The internet is buzzing with negative news, and to this, all we wanted to do was use the internet to encourage people's mental well-being. Through #LiveFromHome, we are urging people to stay at home and stay safe. The idea is to be able to diffuse panic and extend happiness, positivity, and uplift moods."