Post Thumb

Asian Paints is celebrating the seventh anniversary of with the launch of its new redesigned website. 

Asian Paints had launched the site seven years ago in order to bridge a content gap in the market, because it felt there was no platform that offered people simple attainable solutions and ideas for their homes.

As per the company, since then the content of Beautiful Homes has drawn an audience of more than a million people through subscriptions to the website and newsletter, and dedicated following across all social media platforms including a YouTube channel.

As a content cohort for designers and experts, plus tons of advice, features and ideas, the platform has become a reliable and engaging source of information for design conscious readers. Over these years, Beautiful Homes magazine has become well-known for various IP video content, including its signature home tours series, called The Way We Live, designers’ studio tours called The Way We Work, easy DIY ideas from the experts called Designers’ Hack, ways to reinvigorate your spaces with a series called Zhoosh It Up and a lot more.

Earlier this year, launched Let’s Talk Decor, a podcast series on the topic of home decor. The show was recently awarded Best Podcast show host by The Clef Music Award 2022.

The editorial content team of is led by Manju Sara Rajan, a leading design journalist in the country, the former CEO of the Kochi Biennale Foundation and the founding editor of Architectural Digest in India. 

Amit Syngle, MD and CEO, said, “Asian Paints launched Beautiful Homes as a platform for design enthusiasts who wanted inspiration from real living spaces. Today, the brand has grown exponentially, connecting with the design community to include a multitude of products and services which we curate, in the home décor and design category. We’re really proud of the way this platform has grown and the position it has - as India’s largest home decor community.”

The redesigned website will host all of these products and service features to make it easier for it audience to find all the help they seek when it comes to their home design projects.