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Bollywood actor Ayushmann Khurrana, in association with Peter England, posted a short video emphasising the importance of wearing face masks while stepping out during this pandemic. The brand has also announced Khurrana as the brand ambassador.

This video marks the beginning of the actor’s association with Peter England, the menswear brand from the house of Aditya Birla Fashion and Retail Limited.

The video campaign:

Commenting on the collaboration, Manish Singhai, COO, Peter England, said, “As a responsible brand, we have strived to do our part in this collective fight against this global pandemic. Various studies show that wearing face masks as part of everyday routine is now crucial to contain the spread of Covid-19. Hence we have leveraged our strengths and skillset to produce high-quality cloth-masks, which are need of the hour. We have collaborated and begun a long journey with Ayushmann Khurrana and our association marks the union of two iconic brands that are synonymous with honesty and authenticity. Our journey starts with a message for a special cause, to raise awareness about the importance of wearing cloth-based face masks. We believe that Ayushmann, being a popular style and youth icon, will help in getting this social message delivered to a large set of Indians across the country”

Speaking on the association, Ayushmann said, "As a socially conscious citizen of India, I wish to spread constructive messages on matters that require vital and urgent attention, like health and safety measures during the pandemic. I’m glad to be a part of a campaign where a hugely important message is being communicated by Peter England, which aims to make people aware of the importance of wearing face masks. With face masks taking centre stage in this pandemic, it is a thought in the right direction to raise awareness on how we should be conscious of our health and in turn, also take care of the health and safety of the community-at-large. I'm glad to begin my association with Peter England, an iconic brand that has redefined the men’s fashion industry, with this social video. The brand's persona and attributes appeal to me and make this association something I dearly look forward to.”