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Bertelsmann India Investments (BII), the strategic investment arm of German conglomerate Bertelsmann, has announced the launch of a video series Brunch Labs.

The series is hosted by Pankaj Makkar, MD of the firm. It features the founders of Bertelsmann-backed portfolio companies sharing their learnings, experiences, and various growth hacks. In these conversations, the entrepreneurs from Licious, Pepperfry, Shiprocket, and Eruditus share their remarkable journeys. They also provide insights into the pivotal moments that defined their success.

BII Brunch Lab: A Meaty Discussion with Licious Founders

BII Brunchlabs: Shiprocket's Voyage to Unicorn Excellence

Over the course of a decade, Bertelsmann India Investments (BII) has cultivated relationships with entrepreneurs in India. With the launch of this series, BII aims to facilitate the sharing of knowledge, foster a startup community, and highlight the connection between startup founders and their investors.

The series immerses participants in spicy anecdotes and witty conversation, providing inspiration for founders and the audience. This series offers valuable insights into the human aspect of the startup realm, providing a relatable view of the investment journey, company cultures, and the principles that drive success.

The 360° marketing initiative is facilitated with below-the-line (BTL) efforts featuring QR codes directing to a series of videos.

Pankaj Makkar, MD Bertelsmann India Investments, said, “We strongly believe in the transformative potential of scalable businesses fueled by the power of collaboration and community. Through the launch of the Brunch Labs video series, we aim to share our core values with our audiences, emphasizing our commitment to fostering a collaborative ecosystem. This initiative is a clear reflection of our ideologies and represents what we truly believe in: empowering entrepreneurs and creating lasting impact through the strength of partnerships.”

Rohit Sood, Partner Bertelsmann India Investments, said, "In today's ultra-competitive startup world, founders need all the right resources and insights to succeed. Brunch Labs is a great addition to the ecosystem, humanizing the startup journey. It's about the founders sharing their ups and downs, the sweat and tears, and the power of resilience and collaboration. It’s our bid to create an invaluable resource to anyone in their entrepreneurial journey. We hope this series helps to sustain innovation and foster thriving relationships."