Post Thumb

Bombay Shaving Company has launched its new range of razors through the Razorpreneur initiative.

Razorpreneur - is a unique interpretation of the age-old 'sell me a pen' challenge. In the challenge, Bombay Shaving Company invites India to embark on a razor-selling journey to demonstrate and hone their entrepreneurial chops by embracing the foundational skill of 'selling'.

The 2-month-long initiative features mentors, Vani Kola (Managing Director, Kalaari Capital), Tanmay Bhatt (Comedian, Youtuber, Investor), Shantanu Khosla (Vice-Chairman, Crompton Greaves Consumer Electricals Limited), Rohit Kapoor (Chief Executive Officer, Food Marketplace, Swiggy), Vivek Gambhir (Chairperson, boAt Lifestyle), Arjun Purkayastha (SVP and Managing Director, Reckitt), along with a host of entrepreneurs, thought leaders and cultural influencers - selling razors, sharing their stories, tips and tricks to enable and cultivate the spirit of selling.

Along with a tonne of content to learn from and personal college interactions and mentorship sessions with CEO and Founder, Shantanu Deshpande, the brand promises meaningful rewards for the best ‘Razorpreneurs’ of the country.

From mentorship sessions and internships to cash rewards and seed funding, winning Razorpreneurs will also be featured on the 'The Barbershop with Shantanu' podcast.

Deshpande said, "Over the last year, I've had countless people write-in to me on The Barbershop with Shantanu, asking about how to go about developing an entrepreneurial mindset. Undoubtedly nothing is more empowering than being confident about your selling skills. An entrepreneur needs to know how to sell a story, a product, and sell their vision. I'm so excited about bringing my two loves - Bombay Shaving Company Razors and the spirit of entrepreneurship together, through the Razorpreneur initiative. India hasn't seen anything like this before, I promise.”

Deepak Gupta, Co-Founder and COO, said, “We are building a truly authentic Indian Company and brand that resonates with and reflects the spirit of a bold nation willing to experiment and do things in a new way. With the launch of our new razor range, the new brand identity, and now the Razorpreneur initiative, I think we are becoming a wonderful reflection of 'India Ka Edge'.”