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Boomlet Group has announced the launch of its exclusive Talent Wing, BNext.

The venture is set to transform the talent management space in the influencer marketing landscape with its unique approach and innovative strategies.

With a team of content creators, including Mayank Agarwal, Harry Dutt, Abrar Teli, Amar Gogate, and Arun Dutt, BNext bridges the creative gap between brands and marketing, promising innovative and unique ideas and engaging campaigns.

The BNext talent pool consists of 85% of the creators exclusively from the Real Estate sector in India and will be expanded to other segments down the line. Out of the top 30 content creators in the real estate industry, BNext has signed 22 creators as exclusive talents, which will provide an edge to the real estate brands partnered with BNext for their campaigns.

The agency will provide end-to-end services, such as brand partnerships and production, and has already partnered with real estate developers, including Godrej, BPTP, Mahindra Lifespaces, under this talent wing.

Danish Malik, Co-founder and CEO, said, "BNext's innovative strategy, driven by a client-centric approach, is set to reshape the influencer marketing talent management landscape. With a team of skilled content creators, they empower professionals to connect with broader audiences while crafting compelling narratives that deeply resonate with consumers. BNext's vision for the future is strongly bolstered by the trust and established track record of Boomlet.”

Preety Singh, Co-founder and Managing Director, Boomlet Group, said, "Today, we take a giant leap forward in the creator talent management arena. BNext is the dedicated talent pool aimed to transform the way influencer marketing is approached. By merging the power of technology with the expertise of top content creators, BNext will spearhead an era of interactive marketing campaigns."