Branded content is brands' luxury investment, it isn't promising in fulfilling sales objectives: Nicole Ferraz of Blink Digital

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

Akansha Srivastava Delhi, July 06, 2020

Nicole Ferraz

In times of crisis, when consumers are not buying much other than essentials, it's an opportunity for brands to create an emotional connection with them through content marketing in order to increase ...

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Nicole Ferraz, Blink Digital,

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Branded content is brands' luxury investment, it isn't promising in fulfilling sales objectives: Nicole Ferraz of Blink Digital

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

This premium article is available to paid subscribers only.

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Branded content is brands' luxury investment, it isn't promising in fulfilling sales objectives: Nicole Ferraz of Blink Digital

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

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Popular

Featured

Subscribe to Our Premium Content

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NEWSLETTER

SPECIAL ALERTS

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What our subscribers say

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