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Brandie, the world’s first Word of Mouth marketing platform on social media that enables brands to drive WOM and UGC from their consumers, has announced the appointment of Junaid Hakim as National Director for India.

Most recently, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India. In this role, he led the team that successfully launched Dell’s e-commerce practice in India.

Hakim will be based in Bangalore, India, where he will direct nationwide operations and liaise with Brandie’s global team in Sweden.

In his new position, Hakim will oversee Brandie’s growth in the Indian market, and be responsible for developing stakeholder engagement and driving sales and new business development. He will also ensure the continuous evolution of Brandie’s products and offerings to keep pace with the ever-evolving needs of the market.

With over 14 years of experience in the industry, Hakim brings expertise in strategic media planning and buying to Brandie.

Prior to his stint as the lead on Dell, Hakim headed the digital and new business development arm for Mediacom Bangalore. He has previously worked with a number of flagship brands across multiple verticals, including MakeMyTrip, Tata Docomo, Royal Enfield, Mars-Wrigley, Bose, and Subway, among others.

“As per McKinsey, WOM is much more influential than advertising in driving brand consideration at each stage of the decision journey. Yet the Indian ad industry stands at $11 billion and investments in WOM are near zero. This is partly because we have not been able to figure out ways to drive WOM,” said Hakim.

He said, “Brandie addresses this latent need by offering a platform for brands to engage with their existing customers to generate UGC and drive WOM / brand advocacy. I am sure, in Brandie, we have an industry-disrupting offering. The challenge is we have an industry-first offering and people are unfamiliar with it, so it will take a little bit of awareness and education around the product for adoption to happen. That's what I am going to focus on in my first 4-6 months at Brandie.”

“The global impact of Covid-19 has fundamentally impacted the marketing industry and highlighted the growing importance of WOM marketing and customer advocacy. Junaid’s vast experience, strategic perspective, and operational focus will play a vital role in strengthening Brandie’s core leadership team and ensure our continued fast growth and adoption amongst agencies and brands in one of our core markets,” commented Pranav Kosuri, Co-Founder, Brandie.