Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

Akansha Srivastava Delhi, December 05, 2019

Terry Peigh

Words like authenticity, trust, credibility and affinity always come coupled with user-generated content (UGC). The highest form of marketing is when consumers start talking about the brand and become...

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Terry Peigh, IPG Group,

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Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

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Brands must drive as much user-generated content as possible, says Terry Peigh of IPG Group

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

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