Brands reshaping concept and imaginary of sleep through branded content

This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change

Hamsini Shivakumar Delhi, April 08, 2021

These last couple of years, there has been an outpour of branded content centred on getting restful sleep. Of course, a portion of it gets released to mark World Sleep Day on March 19. And it is only ...

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Brands, sleep, branded content,

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Brands reshaping concept and imaginary of sleep through branded content

This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change

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Brands reshaping concept and imaginary of sleep through branded content

This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change

More from this section

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Featured

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