BTS' “Yet To Come” reborn as Hyundai Version for its ‘Goal of the Century' World Cup campaign

The one-minute preview of music video along with the campaign message is now available

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Hyundai Motor Company has announced that it will release “Yet To Come (Hyundai version)” with BTS for the ‘Goal of the Century (GOTC)’ World Cup campaign song.

The song will be released on September 23, 2022 through streaming platforms such as Spotify and Apple Music, along with a full music video on Hyundai’s official YouTube Channel.   

“Yet To Come (Hyundai Ver.)” is a British rock remix version of BTS’ “Yet To Come (The Most Beautiful Moment),” which emphasises the climax to deliver the cheering message for ‘Goal of the Century’ and anticipation toward the World Cup.

“As one of the most influential global artists in the world, BTS and their music greatly influence our society to develop in a positive direction. Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up,” said Jaehoon Chang, President and CEO of Hyundai Motor Company.

The campaign song utilised the original lyrics and added lines such as “Now the vision is clear, the Goal of the Century is here”. Plus, the song is also filled with lyrics such as “I know, together, we’ll make it better” and “We’re gonna run till a new tomorrow” in hopes to create a better future together. 

The campaign message is also conveyed in the one-minute preview of music video, which was released today, showing BTS’ GOTC campaign song delivered all around the world by people singing it together in the stadiums.

The film visualises the world that Hyundai wishes to create through the 2022 FIFA World Cup, expanding the solidarity of those united together in football to achieve the ‘Goal of the Century.’  

In addition, the official music video depicts Hyundai’s future aspiration to transform into a Smart Mobility Solution Provider by featuring Spot from Boston Dynamics, AAM (Advanced Air Mobility) flying into the skies of the city, and IONIQ 5 and IONIQ 6 traveling throughout the city.

In an effort to spread the message further, Hyundai Motor will launch a TikTok challenge #TeamCentry12 on October 1 for the global fans to enjoy via Hyundai’s official TikTok account (@Hyundai_worldwide). The #TeamCentury12 challenge illustrates the Goal of the Century’s solidarity message through a simple dance move that shows a shoulder-to-shoulder action.

The company launched its global sustainability campaign ‘Goal of the Century’ on April 22 in line with Earth Day for the upcoming 2022 FIFA World Cup. The campaign is part of the company’s continuing mission to achieve carbon neutrality by 2045 at all stages of its production and operation.

To drive the campaign, Hyundai Motor introduced ‘Team Century,’ a group of ambassadors that will promote various environmental and social sustainability projects throughout 2022. Former England national team player Steven Gerrard is leading ‘Team Century,’ joined by BTS, Denmark national team member and surgeon Nadia Nadim, American fashion designer Jeremy Scott, contemporary Italian artist Lorenzo Quinn, documentary photographer and visual storyteller Nicky Woo, and Boston Dynamics’ Spot robot. 

Hyundai also announced that Ella Mills, a British food writer and founder of Deliciously Ella, and Alex Morgan, an American professional football player and FIFA Women’s World Cup champion, have joined as the 10th and 11th members of Team Century and plan to promote the campaign in their respective markets.

Preview:

To watch the full version of the music video, please visit Hyundai Motor’s official YouTube channel at www.youtube.com/HyundaiWorldwide

BTS Yet To Come Hyundai Version Goal of the Century World Cup campaign