Can there be a standard market price for content marketing

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Akanksha Nagar Mumbai, September 28, 2021

For brands that spend hefty amounts on content marketing, navigating through the right prices is trickier and tougher than finding the right platform or creator for content collaboration. BuzzInConte...

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