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Canara HSBC Life Insurance concludes the fourth season of ‘Depend on Insurance’, a digital series that brings forth stories from actor Kirron Kher.

The series drew inspiration from brave women who have achieved incredible things by depending on their inner strength, which is the most dependable form of insurance.

Through the initiative, Canara HSBC Life Insurance aims to reaffirm its positioning, “Promises Ka Partner” and underpins its brand promise with the message #DependOnInsurance-DependOnUs.

The series comprises of five episodes around the theme ‘Life Lessons from Women Who Changed The World’. The first episode with Deepa Malik's life journey from paralysis to the Paralympics is one of resilience and triumph. Other episodes include stories of Sudha Murty’s determination to fight for her rights, Bachendri Pal’s grit to scale Everest, Kalpana Chawla’s courage to reach for the skies, and Guneet Monga’s perseverance to win the Oscar. All these inspiring stories are testament to women’s power to break barriers and fulfill promises, inspiring all to embrace courage and determination.

Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Strategy Officer and Marketing Head, Canara HSBC Life Insurance, said, “In the realm of Life Insurance, where most brands tend to place their product at the forefront of all communication, this series offers a welcome departure. Through this campaign, our goal is to motivate and encourage a growing number of individuals to take a bold step forward, confident in the knowledge that they have a highly reliable insurance partner supporting them. At Canara HSBC Life Insurance, we strive every day to be a dependable insurance company for our customers. We have roped in Kirron Kher as the face of the campaign, her resonant voice and a commanding presence adds that dependability and authenticity factor to these magical stories. Her connect with the audience on an emotional level helps us deliver the key narratives of resilience with an even greater impact.”

Kher says, "In my perspective, personal inner strength stands as the primary wellspring of reliability for an individual. Irrespective of circumstances, it serves as the most trustworthy form of assurance. As my own journey has been shaped by my inner strength, it was truly gratifying to narrate the equally remarkable stories of others who have achieved the extraordinary."

Pragya Bhatnagar, Creative Head, Pravis Growth Partners, said, “We have put forth our utmost effort to authentically portray their journeys, the challenges they faced, and the genuine emotions they experienced. While these women relied solely on their inner strength, we can all dare to pursue our dreams with confidence if we have a trustworthy insurance partner to rely on. We are also inviting the audience to share similar stories and create more impact.”

First episode: Ability Beyond Disability – Deepa Malik

Second Episode: Leading From The Back – Sudha Murty

Third Episode: Reaching For The Stars – Kalpana Chawla

Fourth Episode: The Everest Of Life – Bachendri Pal

Fifth Episode: Lights Camera Action Success – Guneet Monga