Cannes Lions 2019: TikTok explains how marketers can engage with Gen Z with short-attention span

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

Akansha Srivastava Cannes, June 24, 2019

These are the times when the tone and expressions of content are changing with Gen Z. The way we access, create or consume content and entertainment is changing forever. With mobile, consumers have mo...

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Cannes Lions 2019, TikTok, Stefan Heinrich, Andrea Okeke,

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Cannes Lions 2019: TikTok explains how marketers can engage with Gen Z with short-attention span

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

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Cannes Lions 2019: TikTok explains how marketers can engage with Gen Z with short-attention span

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

More from this section

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