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Casio India has rolled out a campaign titled #CasioMakesMusicians, taking on board Indian musicians, including Shaan, Salim Merchant and Benny Dayal. The campaign highlights the brand’s contribution to the world of music by inculcating creativity and learning through every stage of life. It also marks Casio’s 25-year milestone in India.

The music gurus share their journey in the field of music and fondly recall their first Casio musical keyboard that made them fall in love with instruments and melodies. Taking a trip down memory lane, they convey pivotal moments through anecdotes from their life with a Casio.

Casio has played a prominent role in India for the past 25 years as it has encouraged young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practise professionally or as a great hobby.

As part of the campaign, reminiscing about his early days, Shaan talked about his memories with Casio and how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day. Over the years, he’s built some wonderful memories with his Casio mini keyboard.

Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.

Shaan’s video post:

Salim Merchant’s post:

Benny Dayal’s post:

Kulbhushan Seth, Vice-President, Casio India, said, “We are excited to announce our association with music industry pioneers such as Shaan, Salim Merchant and Benny Dayal. This is a great year for us as we celebrate 25 years in India. In line with our core philosophy of creativity and contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”