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Ceat, the tyre manufacturer, has announced the roping in of former Australian cricketer and commentator, Matthew Hayden, as its new brand ambassador.

As part of this association, CEAT has launched a four-part talk show series titled "CEAT Timeout," featuring Hayden as the host in conversation with Indian cricket legend Sunil Gavaskar. 

The "CEAT Timeout" series showcases the conversations between Hayden and Gavaskar, covering various aspects of cricket, including their personal experiences, opinions on the current state of the game, and predictions for the upcoming World Test Championship.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, said, “We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand's association with cricket but also provide our audience with unique and entertaining content.”

The talk show series serves as a precursor to the World Test Championship finals, contested by India and Australia, beginning June 7, 2023.

The first two episodes of "CEAT Timeout with Matthew Hayden and Sunil Gavaskar " have been released and can be viewed on CEAT’s YouTube channel.

The remaining two episodes are scheduled for release today, ensuring that cricket enthusiasts have plenty of content to enjoy before the World Test Championship kicks off.