Celebrities, domain experts help content reach wider audiences, says Sameer Satpathy of ITC

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

Akansha Srivastava Delhi, July 24, 2018

When a FMCG giant like ITC picks up social causes, it becomes inevitable for it to scale it up and have a real impact on the society in the longrun. Other than the usual advertising, content becomes a...

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Sameer Satpathy, ITC, #AbSamjhautanahi, Vivel,

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Celebrities, domain experts help content reach wider audiences, says Sameer Satpathy of ITC

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

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Celebrities, domain experts help content reach wider audiences, says Sameer Satpathy of ITC

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

This premium article is available to paid subscribers only.

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More from this section

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